Generative Engine Optimisation, a practical guide
How GEO actually works, from query fan out through passage retrieval to measuring share of voice when there is no rank to…
Insights
UK Home Improvement Industry Report
Published UK home improvement market sizes span fourfold because three different things are counted. This separates them, and covers the certification regime…
UK Medical Aesthetics Training Industry Report
No published market size exists for UK aesthetics training. This sets out who practises, what courses cost, what the qualifications mean and…
UK Financial Services Industry Report
Published market sizes for 2025 differ by nearly two to one. This reconciles them, explains why, and sets out the authoritative figures…
UK Aesthetics Industry Report
Published figures for the UK aesthetics market span about fifty times once converted to one currency, from roughly £73 million to £3.6…
AI Search Optimisation in 2026: The Complete Guide to GEO, AEO, E-E-A-T and Getting Cited by LLMs
What actually changed in search, what the evidence supports, and what to do about it. Covers generative engine optimisation, answer engine optimisation,…
Essential Local SEO Strategies for Businesses
Essential Local SEO Strategies for Businesses in 2025 For businesses serving customers in specific geographic locations across the UK, Local SEO is…
Link Building: What Still Works
Earning Trust Backlinks Through Quality and Relevance Link building remains a cornerstone of off-page SEO, but the landscape has changed dramatically. Gone…
An Introduction to Video SEO: Optimising Video for Search Success
An Introduction to Video SEO: Optimising Video for Search Success Video content is no longer just a nice-to-have; it’s a powerful tool…
Core Web Vitals (CWV) Explained: Why Site Speed & UX Matter for SEO
Core Web Vitals (CWV) Explained: Why Site Speed & UX Matter for SEO Google wants to provide users with the best possible…
What Is Schema Markup, and Why Does It Matter for SEO?
What is Schema Markup and Why Does it Matter for SEO in 2025? As search engines, including AI-driven experiences like SGE, become…
Building Topical Authority with Pillar Pages and Cluster Content
Building Topical Authority with Pillar Pages and Cluster Content In today’s SEO landscape, simply targeting isolated keywords isn’t enough. Google increasingly rewards…