Ask any assistant what dental implants cost in the UK and you get a number, a range and a handful of named practices. Those practices are not the ones with the biggest advertising budgets. They are the ones that published clear treatment pricing on an ordinary, crawlable page, which the assistant could read, trust and quote.
Most practices treat pricing as a phone-call secret and are therefore invisible in exactly the conversation where a patient decides who to call. Fixing that is usually the highest-return week of work available to a dental practice right now, and it is where we start.
The regulator is pushing the same direction
Watch: can AI see your practice?
The same shift, in under a minute: why being named by an assistant is now a different job from ranking on Google.
The Competition and Markets Authority opened a market study into private dentistry in March 2026, reporting by 4 March 2027, and its stated concerns are price transparency and how patients compare providers. Whatever it concludes, published pricing is coming. Practices that get there voluntarily collect years of trust advantage, plus the AI citation that comes with it, while the rest are dragged along afterwards.
Meanwhile the demand shift is enormous. Private work is now roughly two thirds of a £12.16 billion market, and a large share of those patients are paying privately for the first time. They have never had to choose a dentist on evidence before, and they are asking assistants to help.
How we work with practices
We start by testing what the assistants say about your practice, your town and your key treatments today, and comparing it against the practices being named instead. That produces a specific list rather than a strategy deck.
The build that follows is usually the same components in a different order for each practice: decision-grade treatment pages with real prices, local visibility per treatment and neighbourhood, a review operation that runs without anybody remembering to run it, structured data that makes the practice legible to machines, and GDC-safe campaigns. Registration numbers, specialist-title rules and testimonial handling get designed in, because an advert that gets reported costs more than the one that took a day longer to write.
The full guide is free
We published the whole method as the dental practice marketing guide, including the GDC rules and the CMA analysis. Our guide to getting cited by LLMs covers the citation mechanics. Read them first and hire us only if you would rather not do it yourself.
Questions practices ask
Should we really publish our prices?
Yes. Patients compare whether you help them or not, the CMA is moving the sector that way, and assistants can only quote numbers that exist on a page. The practice that publishes gets cited; the practice that waits gets discussed in the past tense.
We still have NHS capacity. Is this relevant?
Yes, differently. An honest page about NHS availability ranks well and converts the traffic nobody else wants to handle, and the private side of the practice competes openly either way. The two businesses need different pages, not different agencies.
How do you measure AI visibility?
By running a fixed set of patient questions across the assistants on a schedule and recording who gets named, so the number moves visibly or it does not. It is not a metric anyone can honestly promise to control, and we will not pretend otherwise.
Do you work with squat practices?
Yes, and the priorities differ sharply. A squat needs to exist online quickly and credibly; an established practice needs to convert an existing reputation it has never written down.
If you want to see what the assistants currently say about your practice, tell us where you are and we will check before quoting for anything.