Author

Ian Duncan

Founder, Axiom Flux

Ian Duncan has worked in digital marketing for over thirty years, across search, paid media, email, marketing automation and more recently the problem of getting businesses named by AI assistants. He founded Axiom Flux in 2024 to do the work he had spent three decades watching agencies get wrong, which is joining the channels up rather than running them in separate silos. He writes the guides on this site himself, and works with clients across medical aesthetics, private healthcare, home improvement and financial services from Fife, Scotland.

Thirty years in search, paid media, marketing automation and AI search visibility

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