SEO for windows and doors companies, the 2026 guide
You are competing with Checkatrade and national brands. Where a local installer can actually win, plus U-value compliance, FENSA, local ranking weights…
Author
Ian Duncan
Ian Duncan has worked in digital marketing for over thirty years, across search, paid media, email, marketing automation and more recently the problem of getting businesses named by AI assistants. He founded Axiom Flux in 2024 to do the work he had spent three decades watching agencies get wrong, which is joining the channels up rather than running them in separate silos. He writes the guides on this site himself, and works with clients across medical aesthetics, private healthcare, home improvement and financial services from Fife, Scotland.
28 articles
SEO for aesthetics clinics, the 2026 guide
Why UK clinic SEO starts with the advertising rules, then architecture, local search, the Core Web Vital most clinics fail, medical schema,…
UK Cosmetic Surgery Industry Report
Fewer than 27,000 procedures a year and falling, while the figures usually quoted are global and rising. What the surgeons actually count,…
Entity maps, a practical guide
What an entity map actually contains, how to build one, and how to check whether it worked. Includes a worked example with…
How to get cited by ChatGPT, Perplexity and Gemini
The citation mechanics. How many sources each engine names, the technical prerequisites, and why Bing Webmaster Tools is ChatGPT infrastructure.
Generative Engine Optimisation, a practical guide
How GEO actually works, from query fan out through passage retrieval to measuring share of voice when there is no rank to…
Answer Engine Optimisation, a practical guide
Being the answer rather than a link to it. Content structure, schema, and the one shortcut that risks a manual action.
E-E-A-T for AI search
Why credibility signals carry more weight in AI citation than in ranking, and how to make expertise machine readable.
UK Medical Aesthetics Training Industry Report
No published market size exists for UK aesthetics training. This sets out who practises, what courses cost, what the qualifications mean and…
UK Financial Services Industry Report
Published market sizes for 2025 differ by nearly two to one. This reconciles them, explains why, and sets out the authoritative figures…
UK Home Improvement Industry Report
Published UK home improvement market sizes span fourfold because three different things are counted. This separates them, and covers the certification regime…
UK Aesthetics Industry Report
Published figures for the UK aesthetics market span about fifty times once converted to one currency, from roughly £73 million to £3.6…